Can VR be more than fun and way to relax after an intense day at work?
How to make the most from the potential that this tool has to offer?

Maria Stepien  Bath 03.05.19

Entrepreneurs Society, University of Bath

Accenture, a global management consulting company, introduces Virtual Reality into their assessment centres and interviews. With 425,000 consultants in the firm, Accenture plans to establish VR beyond gaming. They want to use the newest technology to develop their trainings and improve employee assessment process and their knowledge.

In addition, “Raffaella Camera, head of go-to-market at Accenture Extended Reality, said that AR lends itself well to manufacturing, while VR applies well in the behavioral-based experiences, where you’re trying to make an impact on how someone feels about something. “Movies like Ready Player One [coming in the spring] will help with the cultural acceptance among consumers,” Camera said.”

It was already in 2016 when Forbes descried the potential of this technology. The magazine suggested several ways in which VR could change the world.

Firstly, it could increase the ease of conceptualization. And beyond magazine’s suggestions concerning visualising work spaces or future homes, this idea is now being introduced to assessment centres of many corporates. And that’s not surprising – asking candidates to describe the way they would behave in the particular situation will be now replaced with simply “putting them” in this scenario.

Secondly, marketing reality will change. In order to present how the product works or how a service will make you feel better, sellers will now show you the future through giving you the VR glasses.

Thirdly – learning will be finally enjoyable. Want to speak a foreign language with Chinese citizens? Train yourself for the judo fight without getting hurt? VR will allow you to improve your skills without going out from home or meeting teachers and trainers.
These are only examples of unlimited outcomes of this forefront of modern technology. Let’s wait and see where else Virtual Reality can replace the reality in which we’re living now. 


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