Giulia Magnani London 13/08/2018
We spoke to Glenn Regis, co-founder of the tech startup Creatyve, ready to be launched by the end of the August.
Creatyve has just been recognized by techround as one of the top 10 tech startups to watch in 2018.
He tells us about how he is using technology to help artists raise funding, while allowing investors to participate in their success.
“Creativity takes courage”
These words by Matisse are commonly regarded as true. In particular, by artists. Often we hear that being an artist is all about portraying the deepest part of one’s self and sharing it with others. Certainly not an easy task.
Thus, to be creative you need support.
Art is undeniably an enriching part of any society, one that alleviates the spirit, soothes the eye, and, as Picasso might argue, “washes away from the soul the dust of everyday life.”
Art should be preserved, valued and encouraged.
Creatyve is a new startup that aims at solving a problem many emerging artists come to face: that of raising money to go forward with their works and produce remarkable art pieces.
In the process of development, and ready to be launched at the end of August 2018, Creatyve will become a platform that connects underfunded artists and potential investors. Based on the crowdfunding model, Creatyve will allow artists to raise capital from investors by enabling them to sell shares of their artwork.
This will not only help artists raise the money they need, but it will also incentivize people to invest in art and earn from the artist’s future success.
Glenn tells us that artists will be able to launch funding campaigns through the platform, issuing shares and attracting investors. Once the campaign ends, shares will also become tradeable through the platform, creating a secondary market.
He explains that the technology behind the platform is quite remarkable. Following the initial value of a piece, set by the artist himself, there will be an algorithm, working out the value of the shares in real time. It will be based on the demand fluctuation on the given shares.
The artists that will be part of Creatyve are primarily emerging artists, producing paintings and sculptures. Glenn says that, looking at the future, he would love to expand the business to other artistic industries as well, such as music for example.
Glenn told us that, being a musician himself, he’s always had a true passion for art and is a strong believer in the power of creativity. After having been immersed for 5 years in the world of finance, in both his studies and work, he felt a desire of merging both worlds.
Art is something close to his heart and, through Creatyve, he’s found a way, not only to increase its awareness, but to enable the public to become an active player in the field.
He tells us that, when thinking of Creatyve in the future, he sees it as more than just a crowdfunding platform. He hopes for it to become a place where artists, investors and fans can meet and interact, exchange their views, resources and, of course, support.
“Great things are done by a series of small things brought together”. Vincent Van Gogh