Diane Guyot shows us how problems can sometimes be the reason behind success
Giulia Magnani London -28/05/2018
We interviewed Diane Guyot, co-founder and Chief Product Officer of Monneasy. She told us about how she managed to balance her student life and her entrepreneurial experience, while converting her problems into successes.
Problems are an integrating part of life. Complaining is an integrating part of human nature.
When faced with a problem, most of us probably feel the immediate desire to flee from it, the wish to postpone it, the need to complain about it.
However, we soon realize that by doing this, we never reach our optimal solution. So, what should we do?
As Einstein once said, “We cannot solve our problems with the same thinking we used when we created them”.
Diane, a 22 year old who has already founded 3 startups while pursuing her studies, told us her story, which can be considered a living example of Einstein’s inspiring words.
Diane founded her first startup, Givee, in 2015, while being on her year abroad in Canada. She told us about how, during Christmas season, she was struggling to find the perfect gift for her loved ones and how there was nothing out there that could offer some kind of help or solution.
Givee is an online marketplace, which guides customers through a personalized experience in finding the perfect gift.
After its launch, Givee had advanced at a very quick rate, grew its gift database and increased its number of partnerships and clients.
After not too long, though, Diane and her co-founder, found themselves dealing with the rise of a new issue: student life. They soon realized that taking care of their startup and their customers engaged a lot of time and effort and that, still being in university, balancing their studies and their workload was extremely troublesome.
It’s at this point in time that Diane decided to go ahead and found her second startup,Unifounders: an online networking platform dedicated to student entrepreneurs, where they can all support each other by providing tips, advice and by sharing resources and ideas.
After graduating from the University of Warwick, Diane decided it was time to focus on probably the biggest problem she was having with Givee: maintaining her customers. She realized that loyal customers are an extremely important asset to companies and that the process of maintaining existing clients is much harder compared to acquiring new ones.
She realized it was a problem common to many companies and so it needed a solution: pronto.
This is when she founded her third startup, Monneasy: a digital platform that provides e-merchants with loyalty programs that enable them to engage their customers through rewards.
Monneasy is working with many different sectors in e-commerce and keeps on expanding, attracting the attention of new clients. Diane said she is aiming to bring Monneasy outside of France and can’t wait to use it for Givee a s well.
When asked what it is that she’s learned from her whole entrepreneurial experience, she told us: “Startups, just as life, are a continuous up and down, up and down, up and down. You just have to keep smiling and learn from all of the downs”.
We cannot stop problems from filling our lives. We can, however, take them and make them into something else.
In some cases, the problems we run away from can become the successes we strive for.
It just depends on whether we are willing to change the way we think, just as Einstein had once suggested.