Hasna Kourda - Founder of Save Your Wardrobe

A Wardrobe.
​But digital. 
an interview with founder Hasna Kourda

Miron Bykov London - 5/08/2019

Today CEO spoke to Hasna Kourda, founder of Save your wardrobe
 
Save your wardrobe was founded in 2017 and is a company that digitises your wardrobe allowing you to keep track of the clothes that you own.
 
Tell me about the day the idea was born. 
Having grown up in a family where sustainability and zero waste was deeply anchored has helped me come up with the idea for Save Your Wardrobe. Noticing how fashion consumers were disconnected from the content of their wardrobe encouraging a throw-away culture ultimately affecting the environment.
 
This brought me to pitch my idea to my co-founder, who helped me bring Save Your Wardrobe to life.
 
What was the biggest turning point in the life of Save Your Wardrobe? 
This occurred in 2017 when we met Matthew Drinkwater the Head of the Fashion Innovation Agency London College of Fashion. We pitched him the idea and that is when everything started to develop. We went through the Centre for Fashion Enterprise which is the London College of Fashion’s incubator and later through another two incubators including Fashion for Good as well as Dream assembly a Tech Accelerator powered by Farfetch.
 
Three top tips for aspiring entrepreneurs:

1. Be resilient – nothing ever goes to plan
2. Bootstrapping – Fail cheap and fast
3. Surround yourself with the right people with complementary skills

 
What gets you out of bed every morning?
​My son! He wakes me up at 6:30 every morning – so I have no choice. On a serious note, my passion to fulfil my vision as well as the motivation given to me by the people that support and believe in me.
 
What did you want to be when you were little? 
When I was younger, I wanted to be a fashion designer, however I soon realised that I didn’t have the required skill. I remember trying to transform old bed linen or clothes that don’t fit me anymore into new designs however this turned out to be wasteful, so I had to stop.
 
Favourite Disney character:
I will disappoint you on this one, I never watched Disney movies when growing up.

​What is Save Your Wardrobe planning for the world next?
Both short-term and mid-term goals would be to focus on sustainability, trying to change the way we as humans are over-consuming fashion. People are simply unaware about the disastrous impact on the environment and the livelihoods of people that manufacture our clothes.

For more from Save Your Wardrobe:

Others have also read​:

Virtual Reality in Medicine?

Advertising for good

Convenience & Experience