Lorena Puica - Founder & CEO of iamYiam

​Achieve peak performance in life
​through AI.
an interview with Founder
​Lorena Puica

Miron Bykov London - 18/11/2019

Today we spoke to Lorena Puica, Founder & CEO of iamYiam
 
IamYiam, founded by Lorena in 2015, combines data, genetics and scientific research with your lifestyle goals and traditional health practices empowering you to achieve peak performance in any area of life. This is accomplished through the AI guide, Syd, which is purchased through a membership.
 
Tell me about the day the idea was born.
Most ideas are born through time as did this one. Having spent around a decade in investment management caused me to become quite sick. What brought the inspiration to create iamYiam was handling health issues myself. It was completely unintentional.
 
As always it came down to a day in a coffee shop. I had a discussion with my friend and mentor on how we can bring together different solutions for the series of problems in the space of health and prevention in order to result in a sustainable life. On that sunny day iamYiam entered reality.
  
What was the biggest turning point in the life of iamYiam?
This occurred in 2017, at this point we realised that we can deliver at scale to touch millions of lives, opposed to the time where we would distribute into the direct-to-consumer space. This restarted our thinking of how to go forward, and with it came more partnerships.
 
Three top tips for aspiring entrepreneurs:
1. Sleep 8 hours every night
2. Be clear what your goal is – draw it if you need to!
3. Be mindful that everything you do has an impact

What gets you out of bed every morning?
My morning jog! Moreover, my excitement on meeting new people and thinking of smarter ways of making things happen.

What did you want to be when you were little?
BIG!
 
Favourite Disney character:
Walt Disney (the actual creator!) it is mind blowing what he has done.
 
What is iamYiam planning for the world next?
We are planning to create a companion, such that every single person on earth has someone to talk to and have support as well as guidance provided.

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