Ranked one of LinkedIn’s Top UK Start-ups 2018
Kiran Suain, Nottingham 30/11/18
Current Affairs Society, University of Nottingham
UniDAYS has been ranked one of the 10 Best Start-ups outside of London by Isabelle Roughol, a senior editor-at-large at Linkedin.
Founded in Nottingham by Josh Rathour, UNiDAYS has grown into the world's leading Student Affinity Network. UNiDAYS connects students across the globe to top brands with exclusive deals and discounts targeted for them. Students using the app must verify their identity with their student email account in order to access and use the service – this verification step is key to the success and is to validate the status of students across the world.Coined by Forbes in 2015, UNiDAYS’ is Generation Z – the student consumer. Forbes has defined Generation Z to be the group born beginning the late 1990s to the early 2000s.
This new generation is highly valuable to UNiDAYS, as they form the global audience of and users of the network. UNiDAYS have offered a novel solution away from traditional marketing techniques such as social media, or television advertising, through offering exclusivity to the deals from the brands through their platform.
Furthermore, UNiDAYS offers brands a platform to target and reach the Generation Z audience. Partnering with UNiDAYS offers brands a high purchase intent, as their performance model means that UNiDAYS aligns with the goals of the brands to drive sales.
Over 600 brands across the globe have now partnered with UNiDAYS to engage with students across the world including ASOS, Microsoft, TOPSHOP, and Motorola. The student network composes of 114 countries including the U.S., Brazil, China, India and the U.K..
Founder and CEO Josh Rathour began UNiDAYS in March 2011 in Nottingham and it has since grown and expanded opening offices in New York, Sydney, and London. The app has grown and now has over 2 million app users, and an estimated $2.5 billion in partner sales in 2017.
These numbers are likely to continue rising as UNiDAYS continues to engage with Generation Z and win new student customers loyal to brands they purchase from.
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