Giulia Magnani London - 10/09/2018
CEO spoke to Louis-James Davis, the founder of VST Enterprises and to Paul Greaves, Managing Director.
Founded in Manchester, VST Enterprises raised millions and has the backing of Her Majesty’s Government, all the way up to the Prime Minister, Theresa May, herself.
With several offices around the world, the two entrepreneurs tell us about their new products.
“The VCode and the V platform will completely change the way consumers and brands interact with one another, increasing brand engagement through tailored experiences.”
Emotional engagement should be a brand’s ultimate objective. It sets apart a specific brand from the rest, making it the best one to the consumer’s eyes.
According to Forbes, brand engagement is positively correlated with consumer behaviour, sales, and profitability - so, what’s the best way to make it happen?
We have often heard expressions such as mass marketing, social media propaganda and commercial advertisement, as different techniques of influencing large groups of people.
However, we are all individuals. While we may share ideals and desires, we also possess needs and interests of our own.
This is why personalized experiences may build up a stronger and more loyal engagement between labels and their consumers.
VST Enterprises has created a way for brands to deliver bespoke content and information to each user, depending on who they are, where they are, and the moment they are accessing it.
The VCode is similar to the QR code, but is faster, easier to use and provides data in real time. It functions as a direct link for its scanners to any information or experience a brand has created for them.
“VST Enterprises is one of the most innovative businesses that I have come across, and Louis is one of the most creative entrepreneurs I have ever met” - Anthony Wood, CEO Dewhirst
The VCode could become another one of today’s main innovative and disruptive technologies, changing how we pay, how we shop, and how we interact.
CEO is happy to have had the chance to take a closer look to this innovative product and cannot wait to witness this change; a change that will hopefully take place within the brands as well, viewing consumers as individuals with unique needs, preferences and desires.
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